AI in Wholesale Distribution: A Generative Approach
IDC finds distributors are seeing improved productivity, lower costs with GenAI.
Oracle solves the most complex problems for wholesale distributors
Outpace the competition with new business models
With industry convergence, wholesale distributors need to prepare for M&A-driven growth by simplifying and modernizing their IT applications and infrastructure. By replacing legacy solutions with an automated and integrated solution, you can easily scale and pivot to higher-margin business models with new services, improving the customer experience and gaining a competitive advantage.
Optimize profit margins with intelligent process automation
Wholesale distributors often run at large volumes with costly, employee-intensive operations. Process automation can help you boost speed, productivity, and operational efficiency. By automating order fulfillment, rebate program management, and warehouse and transportation management, you can proactively manage your complex mix of channels, products, pricing, profit margins, and operations while reducing order-to-cash cycle time.
Improve supply chain resilience
Distributors must respond quickly to ever-changing demand, supply, and market conditions. With an integrated, connected supply chain, you can create a resilient operating network. Optimize operations and enhance visibility across business processes to make better decisions around supply planning, procurement, inventory, demand forecast, logistics, and workforce planning.
Enhance customer satisfaction and operational efficiency with connected logistics
Distributors can no longer rely on the traditional “pick, pack, and ship” model to keep their customers happy. B2B buyers now want a digital, B2C customer experience—perfect order and delivery, direct to consumer, omnichannel, and subscriptions. Leverage AI-embedded, analytics-based connected logistics solutions to manage perfect delivery and increase customer satisfaction.
Elevate the employee experience to attract and nurture talent
Distributors need strong recruiting, HR, and talent management tools to address the shortage of qualified talent to meet today’s automation-driven distribution. A unified finance, supply chain, and HR platform can help you improve recruitment and retention and optimize workforce planning.
Wholesale Distribution spotlight
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Oracle a Leader in 2025 Gartner® Magic Quadrant™ for Warehouse Management Systems
Find out why Oracle was named a Leader in the Gartner Magic Quadrant for Warehouse Management Systems for the 10th consecutive year.*
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Oracle solves the most complex problems for wholesale distributors
Read the market trends in ALM, FTP, capital and balance sheet, liquidity risk, and financial planning and budgeting.
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Oracle places 3rd in Chartis RiskTech100 2025 report
Learn more about the dynamics in AI and risk technology and view the top vendors serving financial services companies.
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Welcome to the “Retailization” of Wholesale Distribution
Explore the changing shape of wholesale distribution.
“We chose Oracle for both its functionality and its roadmap. The modular product set will allow us to deliver benefits, manage risk, and build confidence in the strategy from the very start.”
Discover how wholesale distributors innovate with Oracle
Get started with Oracle Wholesale Distribution
- Gartner, Inc., “Magic Quadrant for Warehouse Management Systems”; Simon Tunstall, Dwight Klappich, Rishabh Narang, Federica Stufano; 1 May 2025.
- The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.