Opower Technology and Opower X Professional Services
Create a modern connected digital customer experience with personalized insights at every customer touchpoint.
Learn how Opower helps utilities move the metrics that matter.
Opower technology and Opower X products
Amplify customer engagement outcomes across the enterprise and influence customer action at scale. Opower technology and Opower X support a suite of engagement solutions that make data sharing, insight generation, customization, and personalization simple.
Deliver custom outbound communications
Opower offers a flexible multichannel approach to customer engagement by leveraging behavioral science techniques for custom-designed, personalized email and print campaigns that encourage customers to act and participate in programs and services.
Upgrade your customer web experience
Create modern digital customer journeys by adding new energy usage dimensions to your data browser, including solar generation data, customer survey pages, and enrollment sites.
Design services to promote successful projects
Support your new customer initiatives by using a dedicated professional design team focused on utility customer experiences. Reach the right customers with the right messaging at the right time.
360-degree customer views
Opower Analytics Visualization and Discovery puts hundreds of up-to-date customer attributes at your fingertips for analysis. Ensure your promotions are going to the right customers at the right time with segmentation and targeting.
Directly access key insights
Opower Analytics Visualization brings together key utility data and Opower-generated insights into one simple-to-use application, making it easy to access key insights.
Amplify messaging using appliance disaggregation insights
Amplify marketing and promotions with appliance disaggregation insights that help you understand how customers are using energy for specific appliances. Use this information for appliance upgrade promotions or to design new rates to manage grid load.
Simplify customer authentication processes
Opower Integration Hub federates utility customer identities to support single sign-on access to third-party applications. Remove the authentication barrier that often prevents customer enrollment and purchases of utility partner offerings.
On-demand access to customer data and insights
Utilities and utility partners can access relevant data and insights on demand through APIs for personalized experiences and relevant customer program and device offers.
Access to a partner network of industry-leading solutions
Utilities can add new partners or enhance experiences for current partners with Opower Integration Hub. Opower has vetted various vendors that provide utility services including marketplaces, demand response programs, and solar calculators. These providers are part of the Opower partner network and are a great way to pilot a new service or product with utility customers.
Product Tour—Opower Technology Platform
Personalize and connect everything—flexible access to data and insights
Amplify experiences with the Opower customer engagement platform
The platform combines AI and behavioral science to reduce complexity and deliver industry-leading engagement offerings. Those offerings influence customers to enroll in utility-sponsored programs, improve equity and affordability, and help shift energy load off the grid.
Support customers with business intelligence
Opower’s analytics visualization brings all your customer data and insights into one convenient business intelligence tool for a self-service experience. Reports and queries can be exported to other applications, including marketing automation systems.
Understand customer load shapes and digital engagement metrics. Learn who your most vulnerable customers are with predictive analytics. Get behind the meter with disaggregation insights to understand how much energy each appliance uses.
Personalize applications and web features with on-demand data access
A single API endpoint provides on-demand access to utility and third-party applications to personalize experiences. Prepopulate surveys with information about each customer. Offer personalized recommendations and prefiltered content unique to each customer.
Consolidate identity management with a single vendor
Opower federates customer identities to your trusted applications, so customers don’t have to manage separate account credentials. Remove a key barrier to program enrollment and product purchases while connecting experiences across vendors.
Deliver one-stop shop portals and simplify website layouts
A widget SDK allows applications to be embedded as Opower features. Reduce the number of clicks by consolidating insights to a single page. Leverage one customer view for all their needs.
Access on-demand innovation and design services
Personalized outreach, web development, and analytics services support your utility goals. A dedicated consulting team can add key features to the Opower technology platform that include
- Enrollment web pages
- Microsites
- Rate education communications
- Success measurement
- Video communications
- And more
Opower technology and Opower X benefits
01Industry-leading insights for your enterprise
The Opower platform that delivers a full suite of customer engagement and decarbonization products can be customized and extended to enhance utility and third-party customer experiences.
02Reduced burden on internal resources
Utilities only need to build a single integration with Oracle Opower. Increase time to value for customer engagement projects and services with a single vendor.
03Customizable and scalable solutions
Opower technology is customizable through Opower X to meet the unique needs of each utility. Our solutions are easily scalable from thousands of customers to millions of customers to ensure utilities meet their clean energy goals.
04Seamless customer experiences
Increase customer engagement and drive adoption of new products and services with streamlined experiences. Opower removes the authentication barrier and ensures all customer experiences can be personalized with the right insights and messaging.
Get started with Opower energy efficiency products
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